1. SEO Is Not A Cost But An Investment â
An investment with a high return. By tying in SEO to Web analytics data, you may observe certain keywords having great conversion rates for which you rank only on page #2 on Google and know that youâre leaving money on the table. Lifting your rank to the first page, where most clicks go, can provide a massive return on your modest investment into SEO. Itâs why SEO has been likened to investing in real estate, the returns can be truly stupendous when you get it right.
2. SEO Turns The Spotlight On Your Sales Rockstar â
And who would that be? Your website! Think about it. Itâs open 7 days a week, all year long, and never calls in sick or reports late to work. It does whatever itâs told to do, and pulls in sales, leads and opt-ins like clockwork. Your website is your âperfect employeeâ, multitasking effectively, tackling thousands of prospects at once, and only limited by what you ask of it.
Search engine optimization lavishes attention on your sales rock-star, generating the highest performance by giving it the right emphasis and focus in your marketing arsenal.
3. SEO Is A Crucial Part Of Your Marketing Mix â
SEO is the master when it comes to pulling in prospects, and can help boost conversions too.
But SEO is not the only game in town! SEO alone cannot help you reach your highest marketing potential. Social media, branding and other marketing strategies segue into and complement SEO, the combination strengthening and reinforcing each element to grow your business exponentially⌠faster.
4. SEO Isnât Icing On The Cake , Itâs An Important Ingredient â
Ok, now that youâve spent $$$ on your new website (and it looks great!), the last thing you want is to listen to a consultant (like me) who asks you to invest even more money to be visible on search engines.But Google needs help in understanding your business. SEO thatâs effectively woven into your siteâs DNA can help showcase your business on search engines in the best possible light. You donât bake your cake first, and then pour beaten eggs over it, or sprinkle sugar on top. No. You mix those ingredients in with the batter itself.
5. SEO Leverages Social Sharing â
Are you engaged in social media like Facebook? SEO plays an important role here. Content shared by users on social networks are directly related to SEO specific parameters like title tags and meta descriptions. This is what you see when people share posts and stories on their Wall, Google+ profile, or in a tweet or share. We will help you manage this process, in collaboration with your marketing and communications department. Through SEO you get to control what people read, think and do on social sites and spread through their networks at the speed of light.
6. SEO Will Help People Find Your Website â
Your website is the first point of contact with your audience online. It can generate leads, qualify prospects and attract potential new customers, partners or investors. But unless people can find it, your website is good for nothing. SEO plays an invaluable role here. No longer is SEO just about ranking a site in search results, getting more clicks and views, or keeping âbounce ratesâ optimal. Thatâs a dangerous misconception. Modern, effective SEO should be rooted in the companyâs goals and strategies, and swivels on the psychology of individuals in the target market and segment.SEO gets your business found, noticed, and loved.
7. SEO Goes To The đOf Your Business â
Great SEO demands more than just coding skills and search-friendly urlâs. Itâs no longer something a tech-savvy cousin or well-meaning friend can fix up for you over a weekend, for a couple of beers. Professional SEO is serious business.SEO is like a heart surgery. If organic search is responsible for more than half of your websiteâs traffic, SEO lies at the heart of your business. Without a good heart surgeon you could die. Just as youâd hunt for the best heart surgeon to operate on you, you should seek out the best SEO consultant or strategist, rather than trying to do it yourself! Saving websites is our superpower!
8. SEO Builds Trust & Credibility â
SEO can make your brand stronger, better and well recognized. The eventual goal should be that, when people search for business critical and relevant keywords and phrases, they should find you at the top of search results. Then, psychology takes over and prospects will believe that youâre the best.Your websiteâs title and meta description tags can telegraph a powerful statement that strengthens your brand, while helping communicate a marketing message thatâs in line with your strategic business goals.Then prospects will believe that youâre the best.
These days, everybody âGoogles itâ. If youâre there, right on top of the search, it goes a long way in boosting your credibility. If youâre right where your customers are, at the right moment, with the right solution, youâll win big.
9. SEO Makes You Ubiquitous â
We intuitively sense that a #1 ranking indicates top class. An athlete who wins the gold medal is a champion. Silver and bronze winners are runners-up. All the rest are âalso competitorsâ⌠and no one cares about them! Search engine rankings are similar. The top spot on Google search gets 36.4% of all clicks, the #2 spot gets 12.5%, #3 takes 9.5%, and from there it declines quickly. Being at the top of the heap wins you âfront of mindâ recall and brand awareness and wins you more sales.If your website doesnât pop up on the first page of Google for your business critical keywords and phrases, then itâs⌠âOh boy, we have a problem!â Youâre not there, your competitors are, ready to take your money!
10. SEO Helps Build Your Brand â
Branding is often complex, costly and chaotic. You throw many things at consumers, hoping enough will stick in their minds and be recalled when itâs time for a purchase. SEO can help accelerate your branding campaign and make you memorable. When more people visit your site, get familiar with your business, and order from you, then you have more people likely to come back again and tell their friends about you. SEO is an effective way to get this ball rolling, by ranking your website high and attracting a flood of Web traffic.Your SEO Is A âSecret Weapon!