Most consumers have stopped some of their early pandemic behaviours, like disinfectant groceries or discovering pandemic-friendly open-air or in-home exercises. However, one thing they keep proceeding with is taking out their shopping online to E-Commerce websites, whether it be for grocery delivery or for new exercise gear. For some businesses, it’s difficult to tell which of these consumer shopping behaviours are fleeting and which are here to remain.
1. Digital motivation powers the journey
Shopping online is at this point not simply a more convenient way of getting products delivered to your home. It’s additionally where shoppers are discovering new items and discovering the motivation to be busy during lockdowns. When shoppers wander the virtual online store pages, they’re expecting to be excited by what they see, and they are searching for or coincidentally finding motivation in new products, sometimes when they aren’t even looking.
2. Shoppers’ values steer supportive spending
Increasingly, shoppers are putting their money where their values are whether it’s maintainability, corporate responsibility, or racial equality. As anyone might expect, search interest for “ethical brands” and “ethical online shopping”.
3. Consumers depend on convenience now more than ever
With so many retail operations closed or operating under limited conditions, curbside pickup and same-day delivery became staples for some people. Convenience became a key differentiator for retailers who were able to rapidly turn. Consumers have become used to having shopping choices and will likely continue depending on them even as pre-pandemic behaviours return, creating a new post-pandemic shopping standard.
4. Unpredictability drives dynamic demand
One thing we can definitely predict is that the world will remain unpredictable. As governments all throughout the planet adjust to nearby changes and work to safely reopen, what shoppers need will adjust with it. We saw this during the lockdown, as people rediscovered old hobbies and adopted new propensities.
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