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Pay per click
How does this fit into your- CUSTOMER ACQUISITION FUNNEL?
Google still rules the roost when it comes to search intent. When someone focuses on finding an answer to a specific query, they start typing on google. The potential to drive a buyer to your website after they type in a search term with commercial intent is very likely. Compare that to Facebook where you are operating in demand generation mode hoping to make people aware of your product or service
Let’s begin!
What is Pay Per Click (PPC)?
The amount a ‘click’ costs you generally depends on the number of other audiences that are going after the same audience. This is because most PPC platforms use a ‘bidding’ mechanism. Therefore, the individual that is willing to pay the most ‘per click’ will be given priority.
There are three popular PPC platforms on offerÂ
Google AdWords
Facebook Ads
LinkedIn Ads
Let’s begin!
What is Pay Per Click (PPC)?
PPC is a form of online advertising, where you pay only if someone clicks on a link (your advert) to your website.
The amount a ‘click’ costs you generally depends on the number of other audiences that are going after the same audience. This is because most PPC platforms use a ‘bidding’ mechanism. Therefore, the individual that is willing to pay the most ‘per click’ will be given priority.
There are three popular PPC platforms on offer –
Google AdWords
Facebook Ads
LinkedIn Ads
Why Choose Us
Professional tools for your
business
Strategic approach
We start by researching the market (your competitors, high value keywords, landing pages and messaging approaches).. Your campaigns are then built strategically aligned to the REACH, LEADS and SALES funnel stages, with cold traffic campaigns and remarketing campaigns to drive leads and sales.
Segmentation
With Adwords, relevance wins. We do the hard work needed to highly segment your campaigns. On average our accounts have a handful of campaigns, thousands of Ad Groups, thousands of keywords, thousands of negative keywords, thousands of Ads and hundreds of Ad Extensions. This helps us create relevant ads, which improves performance and lowers costs.
Continual improvement
We conduct weekly and monthly optimisations designed to continually improve your results. Many of our clients campaigns are still improving monthly.We will perform reports to compare Search Query Reviews, Targeting, Bidding and Ad Copy optimisation regularly to optimise performance.
FAQ
Are there monthly KPIs aligned with performance metrics?
Yes, we set performance KPIs for each stage of your funnel (REACH, LEADS and SALES) quarterly. These are tracked and reported on to ensure we are delivering to our goals.
How long does it take to set up and implement an Adwords advertising campaign?
Believe it or not, the success of your Adwords advertising campaign can most easily be won or lost in the planning and build phase. It’s what separates the PROS from the amateurs. We spend the time necessary to do the keyword research, competitive research, landing page research, then granularly build your campaign and ad copy. We allocate 1-3 days for the setup, depending on the complexity of the strategy.
Will you ensure Google My Business is linked to my Ad?
Indeed, you’d be crazy not to leverage every feature that increases the Click Through Rate (CTR).
Do you put a markup on the Ad spend?
Some agencies do but that’s not how we roll. You pay for your Ad spend directly from the source – Google Or Bing so no markup is applied.
What budget should I keep aside for the PPC campaign?
We will work closely with you to estimate your PPC budgets based on planned marketing objectives and investment capabilities. There is no one-size-fits-all budget suggested for a PPC campaign due to the varying investment in bidding for industry relevant keywords. You get to decide how much you wanna spend, after we offer you our expert advice.
Want to work with us?
Tell us about your project.