There is a widespread dilemma about the relevance of personal branding, especially among startups and small businesses looking to find their feet in a naturally hostile environment. Yes we understand the big guns are intimidating. Most small businesses remain blinded by the common assumption that brands exclusively signify the ‘bigger’ fish in the pond who have a trunk load of cash budgets and nationwide fame. In other words, you feel like the goldfish swimming with the sharks. Let us clarify that… No it’s certainly not the case! As a result, you limit your fate and do precious little other than coming up with fancy looking business cards or a catchy logo. This is ironic