Web Design Process | Weblook International

Agreement Sign-Off (Initial Contract)

Both parties agree on the project scope, timeline, and payment terms. A contract is signed, and a deposit (usually 50%) is made to begin the work.

Requirements Gathering

We define the website's goals, target audience, and required features. Content needs and SEO guidelines are also discussed to align with business objectives.

Sitemap & Page/Section Plans

A sitemap outlines all main and subpages for clear navigation. We also plan user flow and content structure to ensure a smooth experience.

Wireframing

Basic wireframes show layout and placement of key elements without design details. This helps visualize the structure and improve usability.

UI/UX Design Mockups

High-fidelity designs apply branding, images, and interactive elements. The focus is on creating a user-friendly, consistent, and accessible experience.

SEO Plan & Refinement

We optimize content with keywords, meta tags, and clean URLs. Technical SEO elements like internal linking and sitemaps are also implemented.

Customer Reviews & Design Adjustments

Feedback is gathered from stakeholders and users. The design is refined based on usability testing and A/B testing insights.

Building the Website

The website is developed using the selected platform, integrating content and functionality. Responsiveness across devices is ensured.

Testing & Adjustments (Including User Testing)

We test functionality, browser compatibility, and performance. User testing helps identify issues that are fixed before launch.

Go Live

The website is launched on the live server. We monitor for any immediate issues and confirm everything works correctly.

Go Live Testing & Adjustment

Post-launch testing ensures performance and usability. Any quick fixes are handled promptly.

Support & Maintenance

Ongoing updates, security checks, and content refreshes are performed. User feedback guides continuous improvements.

Agreement Sign-Off (Initial Contract)

Client Agreement & Contract Finalization: Define the Scope of Work (project deliverables, timelines, and payment terms) to ensure both the client and the development team have a mutual understanding of the project's objectives.
Agreement on Terms: Both parties sign an agreement that includes confidentiality clauses, copyright terms, and other legal or contractual obligations to protect both the client and the team.
Budget & Timeline Confirmation: Confirm the budget and a realistic timeline for the project’s milestones (design approval, development, testing, etc.).
Initial Deposit: An initial deposit is collected at this stage to begin the project (usually 50% of the total project cost).

Requirements Gathering

Business Goals & Objectives:

Understand the website’s purpose: Is it informational, e-commerce, lead generation, etc.?
Clarify short-term and long-term business goals: What specific outcomes does the business want from the website (e.g., increased sales, brand awareness)?
Identify key performance indicators (KPIs): Metrics such as conversion rates, traffic volume, user engagement.

Target Audience:

Business & Industry Analysis:

Competitive Advantages:

Identify the customer's unique selling points (USPs) and competitive advantages in the market.
Analyze what differentiates the business from competitors: Whether it's pricing, quality, customer service, or other factors.
Ensure the website design and content highlight these advantages to effectively position the brand in the market.

Functional Specifications:

List required features: Contact forms, search functionality, shopping carts, user registrations, booking systems, etc.
Platform choices: Will the site be built using a CMS (like WordPress), custom-built, or on an e-commerce platform like WooCommerce?
Integration needs: Identify external systems the website must integrate with (CRM, email marketing software, payment gateways, etc.).

SEO Copywriting & Optimization:

Sitemap & Page/Section Plans

Creating the Sitemap:

Page Layout and Content Flow:

Navigation planning: Ensure the navigation menu is clear and easy to use, with logical grouping of sections (e.g., "About Us," "Services," "Blog").
User flow: Plan how users will move between pages, ensuring a seamless experience that aligns with the website's goals (e.g., from landing page to product page to checkout).
Content Hierarchy: Prioritize key information on pages by placing important content above the fold, utilizing headings and bullet points for easy scanning.

UI/UX Design Mockups

High-Fidelity Mockups:

Branding Implementation: Add brand colours, fonts, logos, and other visual elements.
Image Integration: Replace wireframe placeholders with actual images, videos, and graphics.
Interactive Elements: Include interactive features like buttons, forms, and dropdowns.
Consistency: Ensure all design elements follow a consistent pattern throughout the website to provide a cohesive experience.

User Experience (UX) Design:

Ensure usability: Focus on creating a simple, intuitive experience.
Visual hierarchy: Use colours, sizes, and spacing to emphasize key actions (like “Add to Cart” or “Subscribe”).
Mobile optimization: Ensure the design is responsive and looks great on all devices.
Accessibility Considerations: Ensure the website is fully accessible to users with disabilities by adhering to WCAG (Web Content Accessibility Guidelines), such as providing alt text for images, ensuring proper colour contrast, and enabling keyboard navigation for all interactive elements.

Wireframing

Creating Wireframes:

Basic layout: Sketch basic wireframes to define the placement of key elements like navigation menus, logos, headers, footers, and content areas.
Content blocks: Use placeholders for content like text, images, and videos to focus on layout without worrying about design.
User interactions: Define how users will interact with elements (e.g., buttons, forms, hover effects, etc.).
Responsiveness: Ensure the wireframe design works across different screen sizes and devices (mobile, tablet, desktop).

Focus on Functionality & Placement:

Customer Reviews & Design Adjustments

Feedback Collection:

Stakeholder Reviews: Gather feedback from key stakeholders, including business owners and marketing teams.
User Testing: Conduct usability testing with real users to identify any design or functionality issues.
A/B Testing: Run tests on different elements (e.g., button placements, CTAs, layout variations) to determine what works best.

Design Refinement:

SEO Plan & Refinement

SEO Strategy Implementation:

Site Structure Refinement:

Testing & Adjustments (Including User Testing)

Pre-Launch Testing:

Functional Testing: Test all forms, buttons, and interactive elements to ensure they work as expected.
Compatibility Testing: Check the site on different browsers (Chrome, Firefox, Safari, etc.) and devices (desktop, tablet, mobile).
Performance Testing: Ensure the website loads quickly and can handle expected traffic volumes.

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Agreement Sign-Off (Initial Contract)

Requirements Gathering

Business Goals & Objectives:

Target Audience:

Business & Industry Analysis:

Competitive Advantages:

Functional Specifications:

SEO Copywriting & Optimization:

Sitemap & Page/Section Plans

Creating the Sitemap:

Page Layout and Content Flow:

UI/UX Design Mockups

High-Fidelity Mockups:

User Experience (UX) Design:

Wireframing

Creating Wireframes:

Focus on Functionality & Placement:

Customer Reviews & Design Adjustments