Yes, we set performance KPIs for each stage of your funnel (REACH, LEADS and SALES) quarterly. These are tracked and reported on to ensure we are delivering to our goals.

Believe it or not, the success of your Adwords advertising campaign can most easily be won or lost in the planning and build phase. It’s what separates the PROS from the amateurs. We spend the time necessary to do the keyword research, competitive research, landing page research, then granularly build your campaign and ad copy. We allocate 1-3 days for the setup, depending on the complexity of the strategy.

Indeed, you’d be crazy not to leverage every feature that increases the Click Through Rate (CTR).

Some agencies do but that’s not how we roll. You pay for your Ad spend directly from the source – Google Or Bing so no markup is applied.