When users get an email marketing message, they have to “check” their inbox. This means receiving a notification, opening up a mobile app, and scanning through the messages in their inbox. And with so many email and social media notifications on a daily basis, users are more likely to ignore them.But, with SMS marketing, users will be instantly made aware of a new message with a text notification. Since people usually get texts from their friends and family, those notifications are less likely to be ignored.Plus, most phones display a snippet of text messages right on the screen. SMS marketing is more personal and stands out from other notifications, causing SMS marketing to have a higher open rate than any other marketing channel.